Knauf Insulation has recently appointed two representatives in Finland to support the Company’s growing market share and development of insulation sales across the Nordic countries. Additionally, Knauf Insulation has recruited in Norway, Sweden and Denmark.
Tero Mäkinen joins Knauf Insulation as area sales manager and will be responsible for sales across both the trade and DIY market sectors, having had many years experience within the building industry. Peter Etholén has also been appointed area sales manager and has over 20 years experience in the materials and construction industry. In these new positions, Tero and Peter will be responsible for growing and strengthening relationships for Knauf Insulation with merchants and contractors.
The new appointments support Knauf Insulation’s drive for market share throughout the Nordic countries, with new recruits being selected to help promote, and strengthen the Country’s insulation offering of glass and rock mineral wool and XPS foam.
Tero Mäkinen says: “Knauf Insulation’s product offering puts them in a unique position to provide a comprehensive portfolio of insulation solutions to suit a wide range of applications, which I am looking forward to strategically pushing to all sectors.”
Peter and Tero have already been instrumental in developing a simplified price structure to steer away from complex arrangements and add on costs usually found in the Finnish insulation market.
Peter Etholén comments: “Knauf Insulation has three delivery zones and each has a price. What you see is what you pay with no extra add-on delivery costs. Delivery zone one in the South is significantly bigger than normal for the insulation category, so we hope to offer customers a further advantage with this.”
Highlighting Knauf Insulation’s dedication to manufacturing products with the lowest environmental impact is the introduction of its revolutionary new ECOSE® Technology, across its range of mineral wool insulation. Knauf Insulation mineral wool products with ECOSE Technology are different because they are made with a revolutionary, new, formaldehyde-free binder based on rapidly renewable materials, instead of petro-based chemicals.
Insulation manufactured with the new process not only provides sustainability benefits never achieved before with any type of insulation, but Knauf Insulation products made with ECOSE Technology contain no dyes or added formaldehyde, producing a ‘super-soft’, odourless and easy to handle wool.
For more information on Knauf Insulation’s product range in Finland, please visit www.knaufinsulation.fi
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