Following the announcement of its major investment in glass mineral wool and rock mineral wool manufacturing capacity, Knauf Insulation has launched a long-term marketing campaign aimed at raising consumer awareness about the benefits of home insulation.
Programmes within the campaign will be aimed at both adults and children – today’s and tomorrow’s homeowners – and will include a dedicated website (www.thinksulation.com), direct mail, energy bill inserts, bill-board posters and a project scheme for schools.
Creating the necessary change in attitude is seen as a long-term task and it is planned that the campaign will run alongside the Government’s Energy Efficiency Commitment, recently extended until 2011.
Announcing the initiative, Mark Andrews, Knauf Insulation’s Managing Director, said, “Knauf is committed to support the Government’s drive for energy efficiency and can make a direct contribution by ensuring that insulation materials are available. We also believe we should help the process by using our marketing energies to raise consumer awareness about the benefits – both personal and environmental – of using insulation. Just installing the recommended level of insulation in all homes in the UK would cut CO2 emissions by as much as 40% and that, in itself, would be sufficient to meet the targets set by the Kyoto Protocol.”
‘Energy Efficiency’ is seen by the Government as the cheapest, cleanest and safest way of contributing to its carbon-saving measures and meeting the UK’s climate change targets. The Kyoto Protocol commits the UK to reduce greenhouse gas emissions by 12.5% below 1990 levels by 2008 and the Government has set a domestic goal of cutting CO2 by 20% below 1990 levels by 2010.
For further information, or to request a detailed presentation on the Thinksulation initiative, please contact: Stuart Dunbar on 0773 485 6803.
Thinksulation is a Trademark of Knauf Insulation
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