Earthwool - The New Name in Insulation - 13.4.10
Knauf Insulation's core glass and rock mineral wool
range has now been unified under a single name -
Earthwool®. Replacing Knauf Insulation's Crown and
Rocksilk brands, Earthwool represents the ultimate solution for any
application, whilst offering superior levels of
sustainability.
Building on the already outstanding
performance and value of mineral wool, Earthwool utilises the
ground-breaking binding process of ECOSE® Technology to
enhance these qualities to create a new generation of products with
unprecedented levels of usability and sustainability. Earthwool
also offers significant improvements to traditional mineral wool in
terms of feel, handling and environmental performance.
Knauf Insulation products with ECOSE® Technology are made with a
formaldehyde-free binder derived from rapidly renewable, bio-based
materials, instead of traditional petro-based chemicals, which
reduces embodied energy and delivers superior environmental
sustainability. The insulation produced doesn't look or feel like
any other insulation. It is naturally brown in colour as there are
no artificial colours or dyes added and it produces a ‘super
softer’, odourless and easier to handle insulation.
Earthwool represents the very best in
insulation: Outstanding sound absorption properties help to
reduce unwanted noise, non-combustible with an unbeatable A1 fire
classification, high thermal resistance and superb energy
efficiency performance.
“The development of ECOSE®
Technology was revolutionary and has led to a new kind of mineral
wool insulation, now easily identifiable under the Earthwool
name. Under this single identity is the most comprehensive
range of mineral wool products for specifiers and contractors
offering levels of sustainability that we can all feel good about,”
explains John Sinfield, Managing Director at Knauf Insulation.
Signalling the enhancement to their new
mineral wool products, Knauf Insulation has also converted to
transparent packaging so merchants and their customers can not only
‘feel’ but also ‘see’ the difference of their new insulation.