INSULATION WITH THE“FEEL GOOD” FACTOR

29^TH APRIL 2009

Revolutionary new ECOSE^TM Technology from Knauf Insulation is set to transform the glass mineral wool insulation market. Insulation manufactured with the new process not only provides sustainability benefits never achieved before with any type of insulation, but Knauf Insulation products made with ECOSE^TM Technology contain no dye or added formaldehyde – the new brown colour is completely natural.

Knauf Insulation mineral wool products with ECOSE™ Technology are different because they are made with a formaldehyde-free binder derived from rapidly renewable organic materials, instead of traditional petroleum-based chemicals used in other insulation. Complementing the new sustainability benefits, the patented ECOSE™ Technology also produces a ‘super-soft’ and easier to handle wool. In trials many installers did not actually believe the product to be glasswool.

Combined with the brown colour and new 'super soft' feel, is the same reliable thermal and acoustic performance that designers, contractors and installers expect from mineral wool. This means that overall Knauf Insulation has extended the lead of glasswool for integrated insulation performance and sustainability. Knauf Insulation products with ECOSE™ Technology are as good as our traditional mineral wool insulation - only better . . . naturally!

ECOSE™ Technology is up to 70% less energy intensive than traditional oil based binders and has been developed for glass and rock mineral wool insulation. According to the environmental grading tables such as the BRE Green Guide, glass mineral wool is already considered the most environmentally friendly insulation available. It is manufactured with a high content of recycled glass bottles, is recyclable at the end of a building’s life and the rolls of insulation can also be significantly compressed prior to transportation to customers, reducing the amount of deliveries and CO₂ emissions. Mineral wool with ECOSE™ Technology extends this advantage.

“With the trend towards environmentally responsible and 'formaldehyde free' specifications such as the London Organising Committee for the Olympic Games Product Sourcing Guide, Knauf Insulation products with ECOSE™ Technology build on the already exceptional environmental credentials of glasswool and result in ratings above our already A+ graded products in the Green Guide, and are also in full compliance with 'formaldehyde free' specifications” explains John Sinfield, Sales Director at Knauf Insulation

Signalling the enhancement to their new mineral wool products, Knauf Insulation have also converted to transparent packaging so merchants and their customers can not only ‘feel’ but also ‘see’ the difference of their new insulation.

For more information please visit http://www.knaufinsulation.co.uk/ and http://www.feelgoodinsulation.com/

Reference: ETR94209