Knauf Insulation, the UK’s leading supplier of insulation products, has launched a new, interactive website. Subject of a complete bottom-up redesign, the website follows Knauf Insulation’s familiar ‘house-style’ and is designed to be an essential desktop tool for anyone involved with either specifying or using insulation. The site, www.knaufinsulation.co.uk, has a host of new features with many more planned for the next 12 months.

Before creating their current range of literature, Knauf Insulation’s marketing team asked their customers what they wanted. The result saw a total departure from the previous range in terms of format and style; becoming much more dynamic, focussed and easier to use. So, spurred by this success, it’s not surprising that the new website follows the same thinking and is equally as radical.

The website’s pedigree is clear. Its branding, format and style, the ‘sectored’ structure, the icons and terminology all reflect that of the literature. Although users familiar with the literature will feel quite at home on the site, it’s much more than just an online brochure – it’s designed to be used as an interactive tool and as an essential source of reference for anyone involved with insulation.

The six sectors – Building & Construction, HVAC, Industrial, Marine, Refrigerated Transport and Fabricated & Domestic – make navigation easy and intuitive. Finding subject-relevant information is much quicker and, having found it, it’s far easier to use. The site contains a wealth of information including, of course, Knauf Insulation’s ever-expanding library of literature which is now available in two formats. “The site is much more than a collection of PDFs and images.” explained Mark Taylor, Knauf Insulation’s Database and Electronic Marketing Manager, adding, “Wherever possible we’ve used HTML and this gives users some important benefits. Firstly, it overcomes the need to have any external plug-ins and this means that the pages load much faster. In addition, and using the site’s inbuilt search engine, most of the site becomes searchable and this helps users find more information. And, when they’ve found it, it then allows them to copy it straight into their own documents. But, rest assured; all our printed literature is still available to download and, as a further option, hard-copies can now be ordered via the site.”

There’s also a host of new functionality with much more to come. There’s a look-up facility to find contact details for Knauf Insulation’s sales team and this handy feature will soon be extended to being able to search for their stockists and installers. Literature can be ordered online, CPD training requested and, if you get stuck with the science behind insulation, there’s a Glossary of Insulation Terminology to help you.

Other features include an Insulation Academy section (the forerunner of an online academy), downloadable Standard Details and Specifications (full Auto-CAD versions of Robust Details will be available soon) and, shortly, an all new ‘Ireland specific’ section.

“The success of the literature meant that simply updating the existing website wasn’t an option,” continued Mark Taylor. “We took a long hard look at what we wanted to provide – and why – and knew that it had to be a completely new site. We’re very pleased with it and believe it’s going to be an invaluable tool for those in the industry – but don’t take my word for it, please take a look yourself! It’s at: www.knaufinsulation.co.uk“

If responding, please quote: KR19804.

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