NEW FACES FOR KNAUF INSULATION - 25.11.11
Knauf Insulation is pleased to welcome two new faces to its
business development and marketing teams. Graham
Boyd has joined in the role of Business Development
Director and Micaela Ådahl has taken up the
position of Marketing Manager for the Nordic Region.
Graham joins Knauf Insulation from Hanson,
where he has worked since 1984. He has held a number of key
commercial roles since 2006, when he was made Sales Director within
the brick division, focusing on the specification and developer
sectors. In 2009 he moved across to the packed products
division, again as Sales Director, where he worked on developing
sales across the merchant and retail markets. In the last few
years, Graham has driven the re-branding of the Hanson Packed
Range, as well as the merger of the packed cement and packed
aggregate sales teams to form a new division.
In his new role as Business Development Director at Knauf
Insulation, he will take responsibility for the residential
development and UK Special Projects teams, where he will take
charge of driving forward new opportunities.
Graham said: “So much is happening in the construction industry
at the moment in terms of sustainability and energy efficiency, so
it’s an exciting time to join one of the biggest insulation
manufacturers. Knauf Insulation is a global player and I am
pleased to be joining such a strong team – I look forward to making
a contribution and being part of the company’s exciting
future.”
Micaela joins Knauf Insulation as
Marketing Manager for the Nordic region, taking responsibility for
Finland, Norway, Denmark and Sweden. After graduating from
the Helsinki Business School with an MBA in Industrial Marketing,
she took the positions of Sales Support with Black and Decker and
Customer Service for DeWalt Finland.
In 2006 she moved over to the marketing function, where she
worked as Brand Marketing Manager, with responsibility for garden
tools, home products, fixings and fastenings in the Nordic
countries and Baltic regions.
Micaela commented: “I am excited to take up this new role with
the world’s fastest growing insulation manufacturer, where I will
be working hard to increase the market knowledge and customer
understanding of Knauf Insulation’s highly user friendly and energy
efficient insulation system solutions. I look forward to
developing new and existing channels to build brand awareness, in
both the trade and DIY markets.”
-ENDS-